PUBLIX GREENWISE MARKET becomes the first grocery store to aggressively connect consumers with its suppliers, providing shoppers with tangible proof of product and source authenticity.

BRAND AWARENESS:Most chains merely assert to sell “natural” products. GreenWise proves its claim through innovative use of both familiar digital technology and event marketing, thus establishing trust with the public
and staying top-of-mind with a quirky persona built around its legitimacy.

TARGET AUDIENCE :28-55 year old suburbanites interested in a healthy lifestyle and environment.

copywriter: Erin McHugh