Benjamin Chiang | advertising senior art director

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résumé email LinkedIn 818-687-6562

Hello! I'm an NYC-based advertising senior art director. Scroll down to peruse through my work and click on each image to see them larger or link out.

Fun games work as banners and modules on both Bisquick.com and Facebook pancakes fan page.

Pancake lovers can flip pancakes to score a coupon. They can also invite family and friends to a pancake breakfast with pancake letters that I personally cooked and shot. Parents can print out diner-esque placemats and a stacking height chart for their kids. They can even download a weather forecast widget with pancake icons.

The site offers grants to fundraising coordinators and provides tools to budget, and customize invitations, posters, flyers, signs�Ķetc. A family of emblems reinforces the strong and good causes.

Bisquick is more than pancakes, especially when there are leftover meats. The microsite continues the TV story and asks the consumer to resuscitate leftovers back to life and get more savory recipes.

Online advertising includes a standard banner and a page takeover with dramatic effects.

Bake the Change is a social platform that propels passionate bakers to submit their altruistic ideas and have people vote on them to get grants to change the world, one local community at a time.

Partnering up with Make-A-Wish, Betty Crocker asks consumers to help grant children's wishes. Cupcakes represent the tally, and a map indicates donations for local chapters.

Winter holidays come to life in a town built with cookies. The microsite invites consumers to tour the town, collect recipes, send e-cards, and download wallpapers with a screensaver.

Books Without Borders is a spec brand platform that provides new books by upcoming authors to air travelers, who are then invited to join the program's online community and shop at Borders using discounts. Border promotes reading while getting market research data through consumer reviews.

Game banners intend to excite accountants that paying IRS electronically is simpler.

A spec ambient campaign incorporates the colorful, pebble-stone-shaped objects d'art into the concrete jungle to pique curiosity. The URL is stamped on flower petals and leaves at city parks. PEBL-shaped mood stones that change colors upon touch are placed at water fountains. PEBL-shaped lightbulbs are hung on trees.







(Left:) A big banner promotes the trendy attractions at hot cities for the sexy SLVR phone. (Right:) A rich floating banner sends an angel down with the intelligent Q smartphone.

Pitch work for the collection of independent hotels that partner with Marriott Hotels use luminaries in various fields to represent the unique and trendy properties, and frame the hotels as galleries of distinct luxury. Social media are used to connect the target and guide them in appreciating the artistic aspects of the hotels.

The animated digital billboard at the Union Square flagship branch displays promotons of products and services to drive foot traffic into the retail space.

Pitch work to create a social movement to refuse greasy fast food and to secure the healthy and tasty positioning of the brand.

An integrated CRM platform combines DM, eDM and an online welcome kit to provide shipping tutorials and tools to business customers.

Pitch work for a pharma campaign for women experiencing hypoactive sexual desire disorder presents confessionals of 15 real women and invites others to join the conversation.








		Residential wall projection display quotes over windows.

Digital billboards post the latest quotes and asks viewers to text in their responses.

GreenWise is an organic grocer in the Publix chain. This spec brand platform places web cams at the stores and the product suppliers to show source authenticity and provides tangible proof of freshness.

PrePost is an experimental type project that combines my passion for typography and language into a learning tool to teach non-English speakers a method to memorize more vocabulary quickly through symbolic pictographs.